SINOPEC is the largest energy and petroleum corporate in Asia with the biggest lubricant section. In 2012, SINOPEC has started its Southeastern Asia strategy by settling the Asian biggest lubricant plant in Singapore and recruiting distributors in different southeastern countries. 

 

As the marketing partner of SINOPEC Lubricant, TSA has helped the corporation from the beginning of its Indonesia Campaign. I have successfully supported the team finishing Indonesian Lubricant Market Report and Media Buying Analysis.

 

Carefully researched Indonesian's unique culture and religious background, we have made all decisions based on the interests of Indonesians including date, location, event format, invitation channel as well as leisure activities. We have effectively worked with the local team to make the campaign become a blast; 95% of the attendees gave positive feedbacks and 100% send back detailed post-event survey. My scope of work included pre-event research, promotion, on-site operation and post event feedback report.

 

The event has successfully invited over 50 major Indonesian Lubricant distributors and helped the corporation to set deals with 5 of them within one month after the event.